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YSL Beaute Launches Baby Doll Mascara

Patented formula contains texturizing agent and soft waxes.

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By: TOM BRANNA

Editor

Oh, Baby! Later this month, Yves Saint Laurent Beaute is adding Baby Doll to its Mascara Volume Effet Faux Cils franchise. The patented formula combines a new generation of exclusive polymers, a texturizing agent and soft waxes, allowing for lengthening and curling effects. Baby Doll’s elastomer brush also boasts two patents. The wand alternates thick and wide-spaced bristles with finer, more closely spaced bristles to deposit color and define lashes. Baby Doll will come in bla...

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